THE WIZ
THE EYESTORM ONLINE VISIBILITY GROUP FOR WOMEN IN BUSINESS
A calm and nurturing monthly online membership group for women entrepreneurs who
want to build confidence and consistency to get more visible online in an authentic way
AN exclusive MEMBERSHIP GROUP
Monthly Zoom calls with a small circle of warm and supportive women
PERSONAL SUPPORT & DEVELOPMENT
Access to coaching, purposeful learning, motivation and development
MASTERMIND SESSION
Dedicated monthly mastermind session with just two other women and 15min of focus time each
Support
Confidence building, social media insights and content development
CLARITY • CONFIDENCE • CONSISTENCY
Weather you’re just thinking about starting up your own personal brand or you’re in the midst of running your own business, The WIZ is here to support you to develop and grow! You might be a coach, a consultant, perhaps you’re a digital nomad working alone, or an ex-pat ready to launch your own venture, but need a bit of support to get it going.
The WIZ is a bit like having a social media personal trainer; we work in a small exclusive group to build on your own capacity without comparison, just incentives to find your strength and consistent progress towards your own goal.
Your coach, Mi Elfverson (founder of The Visible Impact Academy) will guide you, hold you and keep you motivated.
The core of your business should always be
to serve the people who need your help.
And when you know how to connect with them on a deeper level, you don’t need to burn yourself out by creating hyped social media content every day.
Mi Elfverson
Head Coach, The WIZ
Who’s The WIZ for? Any woman who’s looking to grow her confidence and get more visible online! Last year’s WIZ saw start-up businesses, legacy-makers, change-makers. Holistic coaches, an author, financial advisor, vocal psychotherapist, nutritionist, physio and a trauma coach.
THE WIZ
THE VISIBILITY PROGRAMME FOR WOMEN IN BUSINESS
SPRING DATES:
2ND FEBRUARY - 22ND MAY (16 WEEKS)
WIZ Alumni only £29/month
This year’s WIZ is a bit shorter than last year and spans over 16 weeks in the spring.
This opens up for more flexibility and there will be an option to continue in the autumn.
Join in January to get a personal 50min development call with Mi Elfverson (Value £185)
"This programme is the best investment you can do for your business"
Are you a woman with deep expertise and passion for what you do but struggling with your confidence and to show up consistently on social media?
Do you often think “No one wants to look at me, I’m incapable of progress and I frankly can’t be bothered – let them win!”
Here is a place where you can feel safe and supported so you can grow at your own pace, with joy: The WIZ
HEAD WIZ COACH: MI ELFVERSON | FRSA
PHOTOGRAPHER AND VIDEOGRAPHER
FOUNDER OF THE VLOG ACADEMY
CREATOR OF EYESTORM WOMEN
VISUAL MEDIA OFFICER FOR UN WOMEN UK (Voluntary role)
I’m Mi Elfverson, I’m the founder of EyeStorm Women and the head coach of the WIZ. I’ll be your coach and cheer-leader, who will keep you going and hold you gently accountable against yourself.
I’m a bit of a digital nomad and was born in Sweden but have lived and worked in Stockholm, New York and London. My primary home is now in Brighton UK, but during the winter I work from Morocco.
My background is in high-end film and TV production, casting and photography. I was educated at Stockholm Film School, New York Film Academy and NYU.
I have worked with some of the biggest award winning production companies in the world, and I’ve worked on productions from Kellogg’s and Volvo commercials to the Harry Potter and the James Bond films.
For many years, I ran production teams, filming in Hollywood and all over the world.
I’m now happy supporting individuals and organisations to step forward into their confidence to be seen and heard.
WHAT'S INCLUDED IN THE WIZ?
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MONTHLY GROUP ZOOM (Week 1)
Check in and intention-setting for the month ahead -
MASTERMIND SESSION (Week 3)
Small group focus (3 women per group, 15minutes each) -
ONLINE VISIBILITY COURSE
4 concise learning modules (12-month access, self-paced) -
WORKBOOK AND PRACTICAL TEMPLATES
Tools to support reflection, clarity and action -
PRIVATE WHATSAPP GROUP
A respectful, supportive space + Email reminders -
BONUS EXPERT LIVE WEBINAR & PRE-RECORDED WEBINARS
Curated learning sessions with relevant external industry experts
Get ready to turn uncertainty into confidence
The group will be on your side when things go awry, when you feel lost or overwhelmed – and your celebration committee when things go well.
Our focus is on LinkedIn and Instagram but you can use any platform to build up your online presence.
Our intention is NOT to make you share 10 reels a day or become an international influencer over night. We do NOT promise you’ll go viral on your second week and we’d hate to see you put on a bikini to gain more followers on LinkedIn…
We WILL be here to help you step into your own best self, feel empowered and aligned with your brand and social media content so you can build up an authentic following and gain more clients the way it works for you.
TESTIMONIAL
I have great trust in Mi Elfverson and her industry expertise. Her insightful business coaching and deep knowledge of visibility strategies always put personality and core values first. It naturally focuses on what's already working and how that can be developed, making a business more successful.
The interaction and wonderful inspiration from the other mastermind group participants has been priceless. I have met some fantastic businesswomen and creators from very different fields, which has allowed me to expand and deepen the way I think about business and what is possible to accomplish.
I highly recommend the EyeStorm WIZ for those who are interested in exploring, expanding and growing on a professional level, but also as a person.
I have great trust in Mi Elfverson and her industry expertise. Her insightful business coaching and deep knowledge of visibility strategies always put personality and core values first. It naturally focuses on what's already working and how that can be developed, making a business more successful.
The interaction and wonderful inspiration from the other mastermind group participants has been priceless. I have met some fantastic businesswomen and creators from very different fields, which has allowed me to expand and deepen the way I think about business and what is possible to accomplish.
I highly recommend the EyeStorm WIZ for those who are interested in exploring, expanding and growing on a professional level, but also as a person.
Carin Eklund
Magic Mittens
WHAT IS IT AND HOW DOES IT WORK?
It’s an accountability group for women in business. It’s also a safe space. It’s a business developing group to help you stay on track and prioritise where you need to show up to be seen and heard.
THE POWER HOUR is a group session on the first Monday of the month. We check in on you, set your visibility priorities and make sure you are clear on your intentions for the month.
THE EXPERT WEBINAR is a live group webinar on Zoom on the second Monday of the month, and this gives you insights, inspiration and ideas on relevant topic to develop and grow your online presence.
THE MASTERMIND GROUP is also a live Zoom session, but after a quick check-in, you’re divided into smaller groups with a full 15 minutes of attention each, just on you.
Is it overwhelming and too many tasks and very scary deliveries?
No. That’s just it. It’s here to save you time and money. And also make you feel that you don’t have to perform or pretend, because all the members are in the same boat.
Am I going to be asked about my profit and loss or how many clients I have?
No one is going to put you on the spot. Everyone in the group is here to grow, not to shrink.
Do I have to commit to all the sessions?
No. It’s up to you – the more time you spend, the further you get of course, but it’s all for your benefit, you don’t let anyone else down if you can’t make a session.
Who is it for – really?
You might be planning to set up your own personal brand, or you’re already running your own business – a coach, health practitioner, someone with a lot of expertise but perhaps in need for new inspiration, motivation and purposeful drive. You want to make progress and see a result, but – despite running everyone else’s lives – you tend to fall behind with your own strategy and planning. This might be due to self doubt, old fears or blocks, subconscious or not, which results in a bit of overwhelm and losing track of your online marketing and social media, leading to less visibility, less sales, holding you invisible to many of your potential customers.
It’s for any ambitious woman who needs a boost!
I HAVE GROWN
SO MUCH!
WHY YOU NEED TO BE PART OF THE WIZ GROUP:
Learn how to create more powerful and engaging online content to draw more followers and generate more customers – and start enjoying social media!
- Create a more solid foundation for yourself and your brand
- Find your authentic voice and show up with purpose and drive
- Get inspired and motivated to post more on social media
- Strengthen your online presence and become more visible
- Feel more confident and relaxed when showing up on camera
- Get help with stubborn challenges, old blocks and fears
- Connect in a warm and supportive group of wonderful women
"I'm utterly thrilled I signed up to the EyeStorm programme, I'm so thankful to Mi, the head coach, it made me super motivated to get vlogging and within two weeks of starting it, I had a whole new business, Lu in LuLand, and was taking bookings!
The programme is so easy to follow, clear instructions and it really has opened up my eyes to a whole new world - thank you!
I can't recommend EyeStorm enough, it's definitely worth the journey and the effort!"
As a start-up, personal brand or solopreneur, you may find it hard to become the face of your own brand. Perhaps you don’t feel aligned with the modern types of social media influencers and online marketing.
It can also be overwhelming to keep up with all the latest online features and updates, hold yourself accountable and create consistency in your online presence.
So how do you reach a larger audience, connect with new prospective customers and gain more clients while remaining your authentic self?
You don’t want to be head of marketing, graphic designer, PR manager and social media expert. It’s too much for one person to do, when you actually just want to do the job you’re trained for. But it’s expensive to hire staff and you know you can get it done – if you just have some support and guidance…
This is what the WIZ is here to resolve! It’s the perfect accountability group with regular check-ins, ensuring you know your priorities, your next marketing opportunity and your best way forward. We’re here to support you through thick and thin.
Why just for women?
After coaching thousands of people in front and behind the camera, I’ve noticed that women have different blocks, needs and concerns. They therefore need a different type of training, support and feedback.
My teaching comes from a holistic point, where I release your blocks and fears, to move you into your ultimate potential, so you can go out with stronger content, stronger voice and make stronger, long-lasting connections.
We’ll build up a solid foundation for you to stand on where you can grow your business without having to hustle and blow your own trumpet. You will thrive, whilst staying authentic and true to your core values.
Mi Elfverson ✧ Founder and Coach
"Thank you for the Eye Storm course, it’s been absolutely amazing and given me more than I ever expected.
I have done a little bit of vlogging before, but this is so much more, it covers absolutely everything.
Mi is just brilliant, such an expert and has so much experience, and on top of everything, she’s so very kind.
She doesn’t miss a trick. It’s a no brainer to join."
I have done a little bit of vlogging before, but this is so much more, it covers absolutely everything.
Mi is just brilliant, such an expert and has so much experience, and on top of everything, she’s so very kind.
She doesn’t miss a trick. It’s a no brainer to join."
Anne Wilson
Super Radiant Woman
SPRING DATES:
2ND FEBRUARY - 22ND MAY (16 WEEKS)
WIZ Alumni only £29/month
"Mi has such incredible knowledge to share around video and vlogging, and she turns up with such enthusiasm,
confidence and clarity, that you can't help but be inspired to do the same.
Eye Storm has really helped me raise my game around video and vlogging."
confidence and clarity, that you can't help but be inspired to do the same.
Eye Storm has really helped me raise my game around video and vlogging."
Rachel Flower
Serenwood
Could this be you...?
Confused
You're a woman running your own business.
Well, running, it might actually feel like it's dragging a little...? You're very knowledgable, all your clients are happy with your work, but you know you could grow if you just had better control of your business structure, and more consistency with engaging content to share.
It feels like everyone around you is doing braver things, speaking from bigger stages and they all have great social media content and a solid plan.
This makes you feel behind, overwhelmed, fearful of what's to come – and a bit lonely.
Action: it's time to join the Eye Storm WIZ!
Well, running, it might actually feel like it's dragging a little...? You're very knowledgable, all your clients are happy with your work, but you know you could grow if you just had better control of your business structure, and more consistency with engaging content to share.
It feels like everyone around you is doing braver things, speaking from bigger stages and they all have great social media content and a solid plan.
This makes you feel behind, overwhelmed, fearful of what's to come – and a bit lonely.
Action: it's time to join the Eye Storm WIZ!
Courage
Being visible takes courage. But we know that you've got to be on social media if you're going to stand a chance in the competition. Your visual content is the most powerful online marketing tool you can have, so it's time for you to take control of it! And then it's speaking in public...
It doesn't have to be scary, and you don't have to be a narcissist to show up. It’s just about sharing your expertise, show what you’re passionate about, and claiming your rightful space. With our guidance, it's absolutely possible for you to do it.
Action: Let's build up your confidence.
It doesn't have to be scary, and you don't have to be a narcissist to show up. It’s just about sharing your expertise, show what you’re passionate about, and claiming your rightful space. With our guidance, it's absolutely possible for you to do it.
Action: Let's build up your confidence.
Control
Once you start growing more confident and have pinpointed your mission and vision, it's time to take control of your content and put a plan in place.
By staying in line with your core values and your brand promise, you'll be able to figure out what content categories and topics are best for your audience. The EyeStorm WIZ workbook and templates will support you all the way.
Action: Let's put a plan together.
By staying in line with your core values and your brand promise, you'll be able to figure out what content categories and topics are best for your audience. The EyeStorm WIZ workbook and templates will support you all the way.
Action: Let's put a plan together.
Voilà – meet the new you!
With clarity, confidence and consistency, you and your content will have a much higher impact on your audience and build up quicker rapport and new customer interest.
The EyeStorm WIZ is a fun and empowering journey and helps you reach a point where you'll be regarded as the go-to expert in your field.
The EyeStorm WIZ is a fun and empowering journey and helps you reach a point where you'll be regarded as the go-to expert in your field.