Eyestorm
AMPLIFYING WOMEN’S VOICES TO CREATE LASTING CHANGE
THE EYESTORM
IMPACT PROJECT
WHERE CONVERSATION
TAKES ACTION
Monthly action to advance gender equality
This year, we’re launching a new vital project with incentives for women to take tangible action for gender equality:
THE EYESTORM IMPACT PROJECT:
THE IMPACT CIRCLE • THE IMPACT POD • THE IMPACT REPORT
Together with a group of insightful and experienced women who care, we’re inviting all women to join our Impact Circle, which offers online Zoom calls where women can connect, explore, and become true leaders of change, by making Impact pledges to take monthly, tangible action for gender equality – no matter who they are or what they do.
The Impact Pledges are individual and can be really small and simple, or as large and expansive as you wish.
The results will be shared during our quarterly Impact pod and also collated in our annual EyeStorm Women Impact Report.
All members are invited to our monthly online EyeStorm Impact Circles; inspiring conversations for women who want to take action.
They all decide on their personal Impact Pledge for the month, which can be simple or complex, as long as it’s achievable in a month.
A quarterly pod for all our members and an inspiring guest speaker, who shares their way of taking action. Members report on their Impact Pledges; what they pledged and how it went.
The call is recorded and shared on our EyeStorm YouTube Channel – serving as actionable inspiration for others.
This is the annual report from the Impact Circles and Impact Pods, where we’ve collected all the Impact Pledges and their results.
This document will serve as information and inspiration on impact and action for gender equality, to inspire more people to take action in their own way.
IMPACT CIRCLE
Here are some examples of personal Impact Pledges
PLEDGES FOR WORKPLACE & LEADERSHIP:
💡 Amplify another woman’s voice in a meeting by reinforcing her idea and giving credit.
💡 Challenge gender-biased language at work (e.g., “bossy” vs. “assertive”).
💡 Advocate for equal pay by asking HR about salary transparency policies.
💡 Recommend a woman for an opportunity (promotion, speaking event, leadership role).
💡 Call out ‘manterruptions’—support female colleagues when they’re spoken over.
💡 Ask a company how they support gender equality before making a purchase.
PLEDGES FOR PERSONAL GROWTH & VISIBILITY:
🌟 Say yes to an opportunity outside your comfort zone.
🌟 Own your expertise—post something bold on LinkedIn or social media.
🌟 Stop apologising unnecessarily and reframe your language with confidence.
🌟 Negotiate something—a salary, a rate, or even small everyday asks.
🌟 Introduce yourself with power—ditch the “just” (“I’m just a…”) when talking about what you do.
PLEDGES FOR COMMUNITY & MENTORSHIP:
🤝 Offer guidance to another woman (a tip, an introduction, or a mentoring moment).
🤝 Support a female-led business—shop, share, or shout them out.
🤝 Bring a woman into the room—invite her to a networking event or panel discussion.
🤝 Start a conversation about gender equality with a friend, partner, or colleague.
🤝 Commit to leaving a positive review for a woman-led initiative or business.
PLEDGES FOR EVERYDAY ACTIVISM:
⚡ Call out everyday sexism when you see it (in media, conversations, or policies).
⚡ Educate yourself on gender bias—read an article, listen to a podcast, or watch a documentary.
⚡ Write to a company or brand about improving their gender diversity.
⚡ Use social media for change—share something that promotes gender equality.
⚡ Encourage
Together, our small actions create a powerful surge of change for the better!
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