Eyestorm
AMPLIFYING WOMEN’S VOICES TO CREATE LASTING CHANGE
IT’S TIME FOR WOMEN TO CLAIM THEIR RIGHTFUL SPACE
ABOUT EYESTORM
on a mission to ELEVATE WOMEN
EyeStorm is here to support women across the world to step forward and speak up with more confidence and a stronger voice. We want to elevate women’s position in society and encourage equality for all.
INFORM • EDUCATE • IMPLEMENT
We ensure we involve men to help us inform, educate and implement more equality measures.
Boosting women’s confidence will support not only them, but yield economic and social benefits for all.
It’s time to step forward and speak up!
There’s still a long way to go when it comes to gender equality. We don’t have enough women in leadership positions, and the consequences of this is detrimental to our whole society. By building up women’s confidence to step forward and speak up – we can change current patterns, habits and culture, which will create stronger communities, higher profits and a calmer world.
WHAT WE DO:
• CONFIDENCE TRAINING
• EVENTS
• NETWORKING
• ROUND TABLE CONVERSATIONS
• VIDEO PODCAST
• CAMPAIGNING
WHAT WE ARE:
• KIND
• INCLUSIVE
• NON-JUDGEMENTAL
• NON-RELIGIOUS
• NON-PARTISAN
Mi Elfverson | FRSA
Founder of EyeStorm Women
CEO of The Visible Impact Academy
A HEART PROJECT – The story behind EyeStorm Women
After nearly 30 years as a freelancer in high-end TV and film production, working on everything from Volvo and Kellogg’s commercials to James Bond and Harry Potter films, I started my own company, The Vlog Academy. I’ve since been supporting thousands of people in business to get more confident in front of the camera and communicate better on video.
As I started holding corporate vlog workshops in the City of London, I noticed that men and women had a very different levels of confidence in front of the camera. I saw it again and again, and it developed into a pattern; as I set up the cameras and asked the group to get filming, all the men stepped forward, and all the women took a step back – most of them just wanted to melt into the wall.
It really made me think. If it was like this at a high corporate level in London, what would it be like in the rest of the country – and the world…?
Women have very different blocks, fears and needs than men, and want more long-term support and accountability.
The impact and consequences of this is enormous. For women, for businesses, in our communities and on humanity, globally. For every woman who is held back, there’s a dent in the gender equality progression.
This is why EyeStorm Women was born – there was a need for a training programme just for women, offering a more holistic pathway to confidence, addressing those blocks and fears on a deeper level.
The programme has been a huge success, and we’ve now grown to an award winning community with a mixture of training, workshops and events, for women to develop courage from the inside out, to step forward and speak up.
The EyeStorm Speaker programme is our latest initiative, which over the last year already has taken over 30 women onto the stage, delivering their speech in front of a live audience and camera crew – something they would not have done without our help.
JO GODDEN
RubyMoon Lab – Cleaning the oceans while empowering women worldwide
Jo is passionate about activating women’s potential and elevating their status in communities where they often don’t have a voice.
As an ethical swimwear designer, she’s seen how one of the world’s largest industries impact women’s situation globally, from manufacturing stages to the purchase power. She’s here to change the chain from the unsustainable to become a part of the solution.
RubyMoon combines the industry’s substantial potential to positively impact the social and environmental state of our planet, with the knowledge that women and innovation are key to a better future.
Ruby Moon transfers 100% of their profit into micro loans for women entrepreneurs globally.
Together with EyeStorm, RubyMoon creates events and training for women online and in-person.
HELEN GUINNESS
Helen Guinness Transformational Coaching and The Wisdom Exchange
Helen Guinness is a published author, a transformational coach and the creator of the Wisdom Exchange group. She also hosts a business focus group for women, The Brighton Premier Club.
She is a member of the International Coaching Federation, a Fellow of the Royal Society of Arts, a Master of the Guild of Mercers Scholars and an alumna of IMD Lausanne.
Helen is an active supporter of the international charity The Hunger Project, whose mission is to empower women as key change agents in the commitment to end hunger and poverty. She has held a number of roles including UK Country Director and Chair of the Board of Trustees.
Helen was a pioneer of leadership development and coaching in the UK at a time when neither were acknowledged.
She has travelled extensively in her career, speaks several languages and is an advocate of cross-cultural understanding.
She is a co-author of Making Management Simple, How To Books, and is currently working on a book on leadership.
ORGANISATIONS WE SUPPORT:
